
Amplifying the Voice of Restoration with Breitling
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Forests
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Trees
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Square Meters
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Native Species
SUGi is helping Breitling establish itself not only as a leader by minimizing impact on the environment, but in proactively restoring biodiversity as the vital web of life.
The brand’s partnership takes Breitling’s commitment to sustainability to the next level.

Tully
We planted Tully Forest in March 2020. Since then, it has transformed into a biologically rich ecosystem, supporting various bird species, small spiders, and insects. The forest’s tall trees have created a dense canopy, forming a developed strata - layers of vegetation - that supports diverse life.

Healing Forest
The Healing Forest in Washington will cultivate an abundant resource for the Yakama Nation by transforming a barren landscape into a thriving, lush forest at the Yakama Nation Corrections & Rehabilitation Facility. The goal is to nourish the land and restore the lives of the inhabitants. Although there are only ten inches (25 cm) of annual rainfall, there is the potential to create a native tree forest of these grounds. The Healing Forest will teach the wisdom of the old ways, in which individuals live in balance with themselves, their neighbors, and the natural world.



Thames View Forest
Planted in 2021 in one of London’s most polluted areas, Thames View Forest is home to a variety of wildlife that differs from that found in other London forests. This school forest provides much-needed access to nature for children who have little green space in their daily lives. The forest supports the science curriculum, offering hands-on exposure to biodiversity and giving students an active role in boosting the ecological richness of their community.



Bulu
We planted Bulu in March 2020, and the forest has flourished, playing a vital role in conserving the watershed, raising water levels, and providing a thriving habitat for a diverse range of species. The forest has become a hotspot for local wildlife, supporting species such as the grass yellow butterfly (Eurema hecabe) and cabbage white butterfly (Pieris rapae). It has also transformed into a bird paradise, hosting species like the Bannerman’s weaver (Ploceus bannermani) and Cassin's honeybird (Prodotiscus insignis), which highlight the forest's significance as a sanctuary for local fauna.

“It is a bold innovation indeed. One that we hope will inspire other luxury brands to follow. Breitling has demonstrated that style and luxury can be synonymous with care for the earth, and they’re making it easy and elegant for conscious consumers to make purposeful choices.”
Elise Van Middelem, SUGi Founder

Gurrbum II
We planted Gurrbum II in April 2022 to mark the second stage of a planting initiative to create a ‘corridor’ linking habitats for the endangered southern cassowary. The forest very quickly established itself. The trees are now reaching impressive heights and the tree canopy continues to expand, with new shoots emerging to signal the forest’s strong and healthy growth.


TU’PAXIN
Tu'Paxin, planted in November 2019, has evolved into a unique, self-sustaining forest, now teeming with wildlife. The forest features trees like black cottonwood (Populus trichocarpa), aspen (Populus tremuloides), and various willow species (Salix spp.).


Khoi First Nations Forest
Khoi First Nations Forest will be a collaboration with the Goringhaikona Khoi tribe, an indigenous South African community. Planting a forest will reconnect community members with native tree species from the neighboring Table Mountain.
The Goringhaikona kraal (a traditional, circular enclosure and settlement) at the Oude Molen Eco-Village is a cultural and heritage site where this first nations tribe uphold their practices. It is the last remaining Khoi kraal in Cape Town and Khoi First Nations Forest will be located adjacent to it. Indeed the forest will have a circular design, mirroring the shape of the kraal.



Kumano Shrine Forest
Planted in October 2021, Kumano Shrine has transformed from an open, sparse area into a vibrant, self-sustaining ecosystem. Originally, the site had only bare earth, leaf litter, and patches of exposed soil. While several mature trees stood, the area showed minimal signs of life. However, the forest has since revitalized this area. Despite initial challenges with slow growth due to shading from mature trees, the forest now thrives.


“Your work is impactful, easy to grasp, and we are delighted that we can continue our relationship to achieve even more.”
Georges Kern, CEO Breitling

Athenian Oak Revival
Our Athenian Oak Revival project marks the first time SUGi is venturing into large-scale oak restoration and comes in response to the tragic loss of forests in the region following years of intermittent fires. Calling on both the natural history and mythology of the region, 12 species of indigenous oak trees will be restored across 10,000 Sq m. Our aim is to bring back a native oak forest in an area where these beautiful ecosystems used to be common sight but are slowly being forgotten.
The project will restore this complex ecosystem through the planting of an interconnected mix of native species - from the mighty oaks down to scented and medicinal herbs. This will create one harmonic and resilient ecosystem in which biodiversity will flourish. Athenian Oak Revival is also important for land management and the prevention of forest fires. It offers an alternative to the pine monoplanations that have come to dominate the local landscape and are highly susceptible to fires. In planting a diverse mix of species, this pocket of oak forest could potentially help combat future blazes.


Salas de Aula Mata Atlântica II
Salas de Aula Mata Atlântica is an ambitious project that has created a constellation of outdoor classrooms in five Unified Educational Centers (CEU) across São Paulo.
This constellation of forests is restoring denuded or unused pockets of land and transforming them into native - and highly endangered - Atlantic Forest, showing students and the local community how a biodiversity desert can be transformed into a thriving ecosystem once again.
In December 2022, the UN declared the Atlantic Forest as one of the 10 hotspots in the world for ecological restoration, and has designated efforts to do so as one of its 'World Restoration Flagships'.



Berkeley Technology Academy
SUGi is delighted to bring yet another of its outdoor classrooms to students in Berkeley, with a new Miyawaki forest at Berkeley Technology Academy.
Berkeley Technology Academy (BTA) is a continuation high school diploma program designed to meet the needs of students aged 16-18, who have not graduated from high school, and are deemed at risk of not completing their education.


Griesheim Community Forest
By providing an accessible green space, the project encourages people to foster a deeper appreciation for the environment and its conservation.
It offers an opportunity for individuals to engage with the natural world, learn about local ecosystems, and actively contribute to the preservation of urban biodiversity.
Through the collaborative efforts of the community, this initiative aims to build a sustainable and harmonious relationship between humans and nature, ensuring a greener and healthier future for generations to come.





Breitling recently introduced the watch industry’s first eco-friendly, foldable, reusable watch box.


