Adrian Wong

Forest Keeper

Adrian is a dedicated regenerative planting specialist with a keen interest in replicating natural ecosystems to benefit biodiversity. As a student of the natural world, he strives to bring nature into the Urban landscape. A passion developed from his time travelling and observing how society benefits most when nature and humanity can coexist.


Abby Marshall

Impact Coordinator

Abby is a devoted nature enthusiast with a passion for conservation. Over the course of her career, she has been a guiding force for companies in their pursuit to improve their impact and address environmental challenges. With a deep understanding of the importance of environmental stewardship, Abby has actively championed initiatives aimed at reducing carbon footprints, promoting biodiversity, and implementing eco-friendly practices.


Áine Devaney

Podcast Producer

Áine is a writer and producer with a background rooted in arts and culture. With a rich history across journalism, video and audio production, she produces our podcast SUGi Talks.

Daniel, Sugi team


Daniel Diego Lincoln

Creative Director

Daniel is a multi-disciplinary creative strategist, working across fashion, lifestyle and technology. Daniel has built audiences for renowned brands with compelling messaging and simple, sticky tools for sustained engagement.


Dawid Baranowski

Operations & Impact Director

Dawid is a business executive with over 12 years of experience growing socially minded companies that connect the physical world with technology. Dawid has launched ESG strategies and investment products across multiple countries, as well as built fully distributed operations and engineering teams spanning three continents.

Elise, Sugi team


Elise Van Middelem

Founder & CEO

Elise is a Creative Brand Strategist with 18 years of experience developing large scale interdisciplinary projects — from conception through execution. It was during a trek in Upper Mustang that the idea of SUGi was born. SUGi is the union of her two passions, Art & Nature, under one purpose: to empower anyone anywhere in the world to become a biodiversity builder.

James, Sugi team


James Godfrey-Faussett

Lead Forest Maker

James has 28 years of horticultural, landscaping and garden design experience, always with a desire to integrate organic and biodynamic methods. While researching for a practical solution to help our planet and heal precious forest ecosystems, James discovered the pioneering Miyawaki method of afforestation, which after extensive trialing, he now implements and teaches as a core member of the SUGi team.


Kevin Hill

General Advisor

Kevin has worked in the international development field for over 35 years. He served as an associate advisor with the United Nations Conference on Environment and Development to support the creation of a global programme of environmentally sound and sustainable development (known as Agenda 21), which formed the basis of the Sustainable Development Goals.


Mono Lee

Content Producer

Mono is a multi-disciplinary professional who works across art, design and education. By incorporating visual and empathetic language into project management, Mono blends creativity and pragmatism to bring impactful ideas to life.

Tamsin, Sugi team


Tamsin Smith

Brand Voice

Tamsin is a social impact innovator. She is known for her pioneering work as founding president of the ground-breaking (RED) campaign, and has helped advise and build various mission-driven brands and public facing initiatives for global foundations.


Teo Ursoiu


Teo is a creative designer with a background in digital media and fashion. She is passionate about environmental work and visual storytelling and is excited to combine these two within SUGi.

Dr. Grey

Dr. Grey Coupland

Lead Scientist

David, Sugi team


David de Rothschild

Rewilding Architect

David is an adventurer and influential environmentalist.​ Driven by his immeasurable curiosity for the natural world, he has ventured to some of the most remote and fragile ecosystems on our planet in order to bring widespread attention and innovative solutions to urgent global environmental issues.