SUGi
Moët & Chandon

Raising a Toast to Nature together with Moët & Chandon

Since 1743, and from generation to generation, Moët & Chandon has been working to preserve nature. Natura Nostra, the Maison’s large-scale agroecology programme, is a movement for the future of the Champagne region and beyond. A movement to accelerate the ecological transition by speeding up actions in favour of biodiversity. A movement that takes a holistic approach to protecting flora and fauna.

The programme’s first major ambition is to create more than 100 kilometres of ecological corridors across Champagne by 2027. The second is to accelerate regenerative agriculture to stimulate soil, replenish organic matter and restore biodiversity more widely.

To support this, the newest chapter of Natura Nostra will unfold in the UK with SUGi. Together, we’ll be building biodiversity across urban areas in the coming years . Moët & Chandon is taking a big step in streamlining packaging by eliminating more than 500,000 gift boxes over the next year, allowing more bottles to speak for themselves and on behalf of nature. In partnership with SUGi, the Maison is reinvesting the savings from the gift boxes to plant several pocket forests, starting with London in 2022. Stay tuned for details on where you can visit these urban oases

Neck tags will be placed on bottles in stores. The tags include information on the project and include a QR code which invites the consumer to learn more on a dedicated webpage. The tags are made of seeded wildflower paper for consumers to plant after use.

Serenity Forest

A tranquil and nourishing space for hospital patients and the local community

Serenity Forest is an ambitious project that brings together Louis Vuitton, Möet & Chandon, and Cadogan Estate, furthering their collaborative efforts to ‘rewild’ the heart of London with SUGi. This project will transform an unloved, concrete space into a thriving forest that will provide nourishment to local residents - as well as to native flora and fauna.

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Natura Nostra Forest - East London

Reviving a green desert in industrialised East London

Natura Nostra Forest will be located in the dynamic borough of Barking and Dagenham, a heavily polluted and industralised area of London. The creation of a 1,000 Sq m Miyawaki forest - encompassing 3,500 trees - will restore the soil and create a resilient ecological corridor to act as a protective haven for wildlife in this bustling city. It will be a visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.

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Partners in Rewilding

We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.

We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.

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