SUGi
Moët & Chandon

Raising a Toast to Nature together with Moët & Chandon

Since 1743, and from generation to generation, Moët & Chandon has been working to preserve nature. Natura Nostra, the Maison’s large-scale agroecology programme, is a movement for the future of the Champagne region and beyond. A movement to accelerate the ecological transition by speeding up actions in favour of biodiversity. A movement that takes a holistic approach to protecting flora and fauna.

The programme’s first major ambition is to create more than 100 kilometres of ecological corridors across Champagne by 2027. The second is to accelerate regenerative agriculture to stimulate soil, replenish organic matter and restore biodiversity more widely.

To support this, the newest chapter of Natura Nostra will unfold in the UK with SUGi. Together, we’ll be building biodiversity across urban areas in the coming years . Moët & Chandon is taking a big step in streamlining packaging by eliminating more than 500,000 gift boxes over the next year, allowing more bottles to speak for themselves and on behalf of nature. In partnership with SUGi, the Maison is reinvesting the savings from the gift boxes to plant several pocket forests, starting with London in 2022. Stay tuned for details on where you can visit these urban oases

Natura Nostra - East London II

This is the second Natura Nostra Forest in the borough of Barking and Dagenham, an area dominated by green deserts that is in desperate need of more pockets of biodiverse native forest

As with the first Natura Nostra Forest in Parsloes Park, this second iteration - located in Eastbrook End - will be another visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.

Discover the forest

Natura Nostra - East London, UK

Natura Nostra Forest will be located in the dynamic borough of Barking and Dagenham, a heavily polluted and industralised area of London. The creation of a 1,000 Sq m Miyawaki forest - encompassing 3,500 trees - will restore the soil and create a resilient ecological corridor to act as a protective haven for wildlife in this bustling city. It will be a visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.

The borough supports heavy traffic through its arterial roads, which negatively impacts air quality and public health. Natura Nostra Forest will play an important role in mitigating the airborne pollution that comes from this traffic, allowing the local community to breathe cleaner air and setting a standard in air pollution management across London.

Natura Nostra Forest will create a tranquil and restorative spot for neighbours and offer the chance to see the return of biodiversity in action. This pocket of forest makes accessible the physical and mental wellbeing benefits of close-contact with nature. It is hoped the space will cultivate community bonds and become a recognised source of joy for all.

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Serenity Forest - Kensington & Chelsea, London, UK

Serenity Forest is an ambitious project that brings together Louis Vuitton, Möet & Chandon, and Cadogan Estate, furthering their collaborative efforts to ‘rewild’ the heart of London with SUGi.

Located on Chelsea Square, adjacent to the Royal Brompton and Royal Marsden hospitals, this project will transform an unloved, concrete space into a thriving forest that will provide nourishment to hospital patients and local residents - as well as to native flora and fauna.

Through the revival and preservation of biodiversity in the locality, Serenity Forest will also serve as an important nature hub within London for years to come.


Discover the forest

Neck tags will be placed on bottles in stores. The tags include information on the project and include a QR code which invites the consumer to learn more on a dedicated webpage. The tags are made of seeded wildflower paper for consumers to plant after use.

Partners in Rewilding

We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.

We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.

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