Raising a Toast to Nature together with Moët & Chandon
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Forests
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Trees
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Square Meters
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Native Species
Since 1743, and from generation to generation, Moët & Chandon has been working to preserve nature. Natura Nostra, the Maison’s large-scale agroecology programme, is a movement for the future of the Champagne region and beyond. A movement to accelerate the ecological transition by speeding up actions in favour of biodiversity. A movement that takes a holistic approach to protecting flora and fauna.
The programme’s first major ambition is to create more than 100 kilometres of ecological corridors across Champagne by 2027. The second is to accelerate regenerative agriculture to stimulate soil, replenish organic matter and restore biodiversity more widely.
To support this, the newest chapter of Natura Nostra will unfold in the UK with SUGi. Together, we’ll be building biodiversity across urban areas in the coming years . Moët & Chandon is taking a big step in streamlining packaging by eliminating more than 500,000 gift boxes over the next year, allowing more bottles to speak for themselves and on behalf of nature. In partnership with SUGi, the Maison is reinvesting the savings from the gift boxes to plant several pocket forests, starting with London in 2022. Stay tuned for details on where you can visit these urban oases
Southbank Centre - Natura Nostra Forest
Located within the iconic Southbank Centre's complex and in connection with Hayward Gallery, this unique project will restore a pocket of native British ecosystem in the heart of London, supporting the wellbeing of both people and planet.
Set to be planted in conjunction with the Hayward Gallery’s international group exhibition ‘Dear Earth: Art and Hope in a Time of Crisis’, our pocket forest aligns with the aims of the exhibition by attempting to inspire a deeper emotional connection to nature through rewilding its urban surroundings.
Serenity Forest
Serenity Forest is an ambitious project that brings together Louis Vuitton, Möet & Chandon, and Cadogan Estate, furthering their collaborative efforts to ‘rewild’ the heart of London with SUGi.
Located on Chelsea Square, adjacent to the Royal Brompton and Royal Marsden hospitals, this project will transform an unloved, concrete space into a thriving forest that will provide nourishment to hospital patients and local residents - as well as to native flora and fauna.
Through the revival and preservation of biodiversity in the locality, Serenity Forest will also serve as an important nature hub within London for years to come
East London I - Natura Nostra Forest
This is the second Natura Nostra Forest in the borough of Barking and Dagenham, an area dominated by green deserts that is in desperate need of more pockets of biodiverse native forest
As with the first Natura Nostra Forest in Parsloes Park, this second iteration - located in Eastbrook End - will be another visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.
Holy Trinity Brompton - Natura Nostra Forest
Holy Trinity Brompton offers a truly unique opportunity to bring native trees into an iconic area of London. The avenue leading up to the church allows for the creation of a wild pathway: on one side a vibrant area of 400 Sq m native woodland while on the other, a native woodland meadow of 200 Sq m.
This project presents a remarkable chance to provide a valuable green space in the heart of the city, enhancing the area's aesthetic appeal. This will invite residents and visitors alike to reconnect with the beauty and serenity of the forest.
Synergy Forest
As cities such as London continue to grow and expand, they often result in the loss of green spaces, which can have negative effects on the environment and human well-being.
This community-based project in Battersea is leading the charge in bringing nature back into densely populated areas. By creating outdoor recreational spaces and growing their own food, the locals are taking steps to enhance their environment and promote natural areas.
East London II - Natura Nostra Forest
This is the second Natura Nostra Forest in the borough of Barking and Dagenham, an area dominated by green deserts that is in desperate need of more pockets of biodiverse native forest
As with the first Natura Nostra Forest in Parsloes Park, this second iteration - located in Eastbrook End - will be another visible demonstration of how nature and urbanisation can co-exist successfully, even in the most densely-populated metropolis.
Neck tags will be placed on bottles in stores. The tags include information on the project and include a QR code which invites the consumer to learn more on a dedicated webpage. The tags are made of seeded wildflower paper for consumers to plant after use.
Partners in Rewilding
We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.
We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.
