Designing sustainable change with Moët & Chandon
SUGi partnered with Moët & Chandon to transform a packaging reduction initiative into a rewilding opportunity. By eliminating over 500,000 gift boxes, Moët & Chandon reinvested the savings into planting urban pocket forests, starting in London. Each bottle now carries a neck tag—72,478 to date—sharing the story of Natura Nostra and engaging consumers in biodiversity restoration. This collaboration merges luxury with purpose, one bottle, one forest at a time.
Pocket Forests Funded by Sustainable Savings
The core environmental action of the partnership focused on planting pocket forests in urban areas, beginning in London. Funded by savings from reduced packaging, these dense, biodiverse forests help restore native ecosystems and increase urban biodiversity.
Designing with Nature
SUGi Neck tags will be placed on bottles in stores. The tags include information on the project and include a QR code which invites the consumer to learn more on a dedicated webpage. The tags are made of seeded wildflower paper for consumers to plant after use.
Partners in Rewilding
We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.
We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.
