Expanding Healthier Options with FHIRST
FHIRST is a probiotic and prebiotic living gut soda with no sugar or sweeteners that is big on taste and science-backed.
Now, they’re taking innovation and mindful consumption to the next level by pledging 1% of sales from their next generation of branded offerings to build biodiversity with SUGi Pocket Forests around the world. We love that their disruptive approach not only creates better alternatives for what fuels our bodies, but now they’re enabling their community to participate in authentic rewilding of the places where we live and work.
Cheers to more news of the good this partnership will grow!
1% for Biodiversity
To help to restore biodiversity and regenerate ecosystems FHIRST have pledged to donate 1% of sales to SUGi. The funds will be used to boost the powerful web of 100% biodiverse native forests.
"Today's fruits & vegetables already contain 90% fewer nutrients. Lack of organic soil content will eventually lead to serious challenges. Just like with our gut microbiome, the living content of our soil and biodiversity determines the nutritional content of our food and overall health of every species. Right now more than ever, we have the opportunity to change our ways of practice."
Steven Van Middelem, Founder & CEO Fhirst
Partners in Rewilding
We embrace partners who share our vision of building biodiversity and green infrastructure. Each strategic collaboration is uniquely tailored.
We rewild with visionaries from iconic global brands to sustainable start ups, from city officials to pioneering designers, architects, and artists.
