Louis Vuitton, Cadogan and SUGi collaborated for the first time in Autumn 2021 by introducing a SUGi Pocket Forest on Pont Street. The 240 Sq m Pocket Forest is close to Louis Vuitton’s elegant store on Sloane Street and part of the Cadogan Estate. Together with local schools, we planted 630 native trees and shrubs; 77 species in total.

This 'Heritage Forest' is already acting as a blossoming example of urban rewilding and ecological sustainability in a highly visible urban corridor. Amidst the bustle of Pont Street in Chelsea, the forest is not only building biodiversity, but cultivating community bonds and reminding us how interconnected we are with Nature and with each other.

We are planting this pocket forest of trees and wildflowers on a residential street in Kensington and Chelsea. The avenue is already flanked by a few mature trees, providing ample shade and a sense of greenery in this otherwise concrete setting. Nestled between the residential buildings and the street, this pocket forest will transform the small plot into a natural habitat, creating a sanctuary for local biodiversity and wildlife to thrive.

The pocket forest will serve as a vital habitat for a variety of species, including insects, birds, and small mammals, offering a crucial refuge for the local wildlife. This green space will enhance air quality by acting as a natural sponge, effectively absorbing harmful pollutants from the environment. Cheyne Gardens will also greatly benefit the community, providing a tranquil spot where residents and passers-by can connect and interact with Nature, fostering a sense of peace and well-being in the urban landscape.